Code of Ethics
Ethical behavior and sustainability are at the heart of the way the West Agenda does business. There is no sustainable business without trust. And this trust is based above all on our ability to demonstrate our day-to-day commitment to responsible business management.
In ethical matters, what we believe and permit and what we discourage and forbid cannot be repeated often enough. In the face of new issues and new challenges, tenacity, vigilance and continuous improvement are the pillars of this pragmatic approach.
OUR ETHICAL PRINCIPLES IN THE CONDUCT OF BUSINESS
WEST AGENDA TAKES CARE TO BEHAVE WITH INTEGRITY AND RESPONSIBILITY
Taking an ethical approach to business under all circumstances guarantees longevity. Success and sustainable development in our markets depend on the trust of our customers, employees, and commercial and social partners. This trust is built over time and has to be earned day in and day out. Ethics in a business environment covers many issues that may sometimes appear contradictory. This is especially true when speaking about brands operating on every continent, in countries with different cultures, at varying stages of economic development. However, these differences can be structured through a small number of simple but powerful shared principles, which in the spirit of responsibility and common sense should guide our actions.
THE ETHICAL PRINCIPLES SHARED BY WEST AGENDA ARE TO:
Behave with integrity and a sense of responsibility;
Comply with applicable laws and regulations;
Respect the dignity and rights of each individual;
Act with respect for the natural environment;
Use the company’s goods and resources with the interests of the brand mind;
Support our other initiatives in community involvement and sustainability;
Respect business confidentiality.
The implementation of these ethical principles should, above all, be based on a fair, honest, positive and creative attitude taken by everyone.
WEST AGENDA'S RULES OF BUSINESS CONDUCT REFLECT SEVERAL INTERNATIONAL STANDARDS, INCLUDING:
The United Nations Universal Declaration of Human Rights and the European Convention on Human Rights;
Various International Labour Organization conventions, notably conventions 29, 105, 138 and 182 (child labour and forced labour), 155 (occupational safety and health), 111 (discrimination), 100 (equal remuneration), 87 and 98 (freedom of association and protection of the right to organize and collective bargaining); • The OECD Guidelines for Multinational Enterprises;
The United Nations Convention on the Rights of the Child;
The Ten Principles of the United Nations Global Compact.
OUR PRINCIPLES OF BUSINESS PRACTICE AND BEHAVIOR TOWARDS OUR PRINCIPAL PARTNERS
In addition to the principles stated above, it is essential to define the principles of conduct and behavior shared by all our partners, both at a personal level and in respect to the different people with whom we are in constant or occasional contact. We are conscious of our duties and responsibilities towards:
We are duty bound to act with integrity, loyalty and a sense of responsibility. In particular, we have to ensure that we do not get involved in situations that could prove fraudulent (corruption, conflicts of interest, misappropriation of assets, communication of fraudulent information, etc.).
In general, we must adhere to West Agenda’s ethical principles and protect its interests in our day-today business activities, at our place of work and when traveling on business.
OUR COLLEAGUES AND STAFF
Respect for human rights and the law.
We owe our colleagues, partners and staff respect and fair treatment, and we need to do our utmost to create a motivating work environment that fosters their development. We aim to promote a human resources policy that contributes to the professionalism, motivation and fulfillment of each individual by providing opportunities for training, job mobility, internal promotion and development of employability. We provide working conditions that comply with human rights, social legislation and environmental, health and safety laws and regulations. We fight against child and forced labour. We encourage freedom of speech for West Agenda’s staff. We encourage dialogue and respect the free exercise of unions’ rights within the context of local laws and regulations.
Non-discrimination, diversity and equal opportunity
We do not tolerate discrimination, intimidation or harassment. We set out to promote equal opportunity and treatment, believing that an organization whose employees include the full range of diversity of the society in which it operates (especially in terms of gender, age, origin, sexual orientation or disability) has a real economic and competitive advantage. In this framework, we confirm in particular our commitment to greater diversity and equality. We are working towards a gender balance at every level of management in order to put an end to the waste of female talent throughout the chain of command.
OUR CUSTOMERS AND CONSUMERS
Honesty, safety and quality We provide our customers with the very best professional service to ensure they are satisfied and to earn and maintain their trust. West Agenda designs and markets products and services that comply with current standards and regulations with regards to quality, safety, industrial and intellectual property rights, and provides accurate, reliable and fair information. Our public relations and advertising are based on honesty and fairness, and always keep consumer safety in mind. Protection of personal and confidential data Our customers retain the power to make decisions about the information that they entrust to us. We ensure that our customer’s personal data remain compliant with the law and confidential in accordance with the promises we make to them.
We respect the environment and do what is required for the sustainable development of our business. We are taking ambitious and concrete measures to minimize the impact of our activities on the environment and society by adopting proactive procedures based on best business practices and beyond, through innovation. We have joined 1% for the Planet and eagerly await our full
Dialogue with partners and social developmentWe restate our commitment to human rights and intend to act as a socially responsible company wherever we operate. We pay close attention to the concerns expressed by international institutions, non-governmental organizations (NGOs) and representatives of civil society and wish to foster open dialogue with them. We respect the culture of the countries in which we operate. In most countries where we operate, we will work hard and try to be involved in community, educational or cultural initiatives.